NaturaL boutique, St John's

Jennifer and Kerry Shears are the owners and operators of Natural Boutique, which is a Newfoundland and Labrador-based business.  They are young Newfoundland Mi'kmaq and are very passionate about this province.  Natural Boutique is a division of Gros Morne Wildlife Museum and Gift Shop – a popular attraction on the West Coast of Newfoundland.   Natural Boutique specializes in high quality nature-based products – from sealskin coats and boots to authentic Inuit-made soapstone carvings.  A brick and mortar store is now open in downtown St John’s at 191 Water Street.  You can get updates and information by following us on Twitter @NaturalNL or on Facebook at

191 Water Street Store Hours

Monday:          10 am - 7 pm

Tuesday:         10 am - 7 pm

Wednesday:    10 am - 7 pm

Thursday:        10 am - 9 pm

Friday:             10 am - 9 pm

Saturday:        10 am - 6 pm

Sunday:           Noon – 5 pm

Marine Mammal Protection Act (United States)

Marine mammal products (including seal) are NOT permitted in the United States. We are not able to ship seal products to the US, and clients are advised that they should not be brought across the border into the United States.