Welcome to NaturaL boutique

Specializing in Seal Products

We're Hiring!

Join our Team

We are seeking an enthusiastic, cheerful and professional sales specialist to join our team on a year-round, full-time basis. Please see description and how to apply here: We're Hiring!

Featured Products

New products are coming soon!

About Us

Renewable | Sustainable | Inspired by Nature

NaturaL boutique specializes in renewable resource-based products, particularly those from the Newfoundland and Labrador seal industry. NaturaL boutique is a proud supporter of this sustainable industry and of the Newfoundland, Labrador and Aboriginal heritages that are closely connected to it. NaturaL boutique is an Aboriginal business and small rural towns and Aboriginal communities are intimately linked to the design and production of our items.

NaturaL boutique, 191 Water Street, St. John's NL

(709) 579.9872


Contact Us

Drop us a line!

Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours.

NaturaL boutique

191 Water Street, St. John's NL, A1C 1B4

(709) 579.9872


191 Water Street

Mon-Wed: 10am - 5pm

Thu-Fri: 10am - 7pm

Sat: 10am - 5pm

Sun: Noon - 5pm