Welcome to NaturaL boutique

Specializing in Seal Products

Featured Products

New products are coming soon!

About Us

Renewable | Sustainable | Inspired by Nature

NaturaL boutique specializes in renewable resource-based products, particularly those from the Newfoundland and Labrador seal industry. NaturaL boutique is a proud supporter of this sustainable industry and of the Newfoundland, Labrador and Aboriginal heritages that are closely connected to it. NaturaL boutique is an Aboriginal business and small rural towns and Aboriginal communities are intimately linked to the design and production of our items.

NaturaL boutique, 191 Water Street, St. John's NL

(709) 579.9872


Contact Us

Drop us a line!

Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours.

NaturaL boutique

191 Water Street | 25 Stavanger Drive | Avalon Mall

St. John's, NL | (709) 579.9872


191 Water Street

Mon-Wed: 10am - 7pm

Thu-Fri: 10am - 8pm

Sat: 10am - 6pm

Sun: Noon - 6pm

25 Stavanger Drive (open now until Christmas)

Mon-Wed: 10am - 7pm

Thu-Fri: 10am - 8pm

Sat: 10am - 7pm

Sun: Noon - 6pm

Avalon Mall Kiosk (open now until Christmas)

Mon-Sat: 9:30am - 10pm

Sun: 11am - 6pm