Welcome to NaturaL boutique

Specializing in Seal Products

now open at 25 stavanger drive, st. john's!

An additional location to help serve you better!

We have some exciting news! We have expanded to 25 Stavanger Drive (next to Montanas, in the former RUA Sports Fanatic location). This is an outlet location that has our regular stock as well as a discounted section with 25% off discontinued/sample items including men's and ladies' sealskin coats, boots and more! 

Open now until Christmas. 

We are also open year-round at 191 Water Street, St. John's, 

and until Christmas in the Avalon Mall.

Please consult our Hours of Operation for our business hours.

Featured Products

New products are coming soon!

About Us

Renewable | Sustainable | Inspired by Nature

NaturaL boutique specializes in renewable resource-based products, particularly those from the Newfoundland and Labrador seal industry. NaturaL boutique is a proud supporter of this sustainable industry and of the Newfoundland, Labrador and Aboriginal heritages that are closely connected to it. NaturaL boutique is an Aboriginal business and small rural towns and Aboriginal communities are intimately linked to the design and production of our items.

NaturaL boutique, 191 Water Street, St. John's NL

(709) 579.9872


Contact Us

Drop us a line!

Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours.

NaturaL boutique

191 Water Street | Avalon Mall | 25 Stavanger Drive

(709) 579.9872


191 Water Street:

Monday - Wednesday: 10am - 7pm

Thursday - Friday: 10am - 8pm

Saturday: 10am - 7pm

Sunday: Noon - 5pm

Avalon Mall Kiosk:

Monday - Saturday: 9:30 am - 10 pm

Sunday: 11 am - 6 pm

25 Stavanger Drive:

Monday - Wednesday: 10am - 7pm

Thursday - Friday: 10am - 8pm

Saturday: 10am - 7pm

Sunday: Noon - 5pm